Ayurveda practiced in India for ages used turmeric in several traditional formulations and was provided as personalized treatment by practitioners, however, it encountered a major hurdle while using these formulations in the Western world due to lack of the concept of standardization. Hence, standardization of herbal formulations is essential in order to assess the quality of medicines based on the concentration of actives. 


Stepping Stones: Bridging Ancient Knowledge with Modern Science

  • The “concept of standardization” was realized by the researchers at Sami/Sabinsa in very early days of their work on turmeric
  • Sabinsa for the first time introduced this modern science concept for actives in the turmeric extracts to bring the best out of Ayurveda
  • This concept of bio-standardization was later used in several herbal products by the industry as a standard tool
  • The scientific team at Sabinsa Corporation derived an optimized composition of Curcuminoids from rhizomes of turmeric to provide maximum antioxidant or bioprotectant activity
  • Later this unique and patented composition of Curcuminoids was marketed under the brand name “Curcumin C3 Complex®—available as a dietary supplement/ nutraceutical/ functional food/ health food
  • Curcumin C3 Complex® achieved a major landmark in 2013 when it received “No Question” GRAS affirmation from the USFDA, which meant that it achieved the Generally Recognized as Safe (GRAS) status and now could be used in the food category as well
  • There are more than 80 research papers including 45+ clinical studies that have been published in peer-reviewed journals and counting..!  
  • Today, Sabinsa’s Curcumin C3 Complex® enjoys the special status of being the “Most Extensively Studied and Clinically Documented” 

The journey of Sabinsa’s Curcumin C3 Complex® clinical trials has helped exploring the potential of Curcumin in preventive healthcare and has carved a unique place for Curcumin in the dietary supplement industry making it “The Most Trusted Brand” for over two decades.


 Curcumin and its Potential Health Benefits

Genesis of Curcumin C3 Complex

Reference: Aggarwal BB, Nagabhushanam K, Pande A, Vaidyanathan P, Nayak M, Bani S, et al. Modulation of Immune System by Curcumin. In: Majeed M and Majeed A (Eds.), Curry Powder to Clinical Significance, 1st edition, New Jersey, NutriScience Publishers, LLC. 2015; pp.67.

About Sabinsa

Sabinsa Corporation is a manufacturer, supplier and marketer of herbal extracts, cosmeceuticals, minerals, dietary supplements and specialty fine chemicals for the nutritional, cosmetic, pharmaceutical and food industries.

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Sabinsa Corporation

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